Over the past two weeks, we've been taking a look at "freebies" that will ready your business for the year ahead. First, we broke you in easy with a 15-task checklist that prepared you to operate at peak efficiency in 2015. Last week, we introduced you to a comprehensive business planning guide with worksheets to help you set goals and determine how to achieve them.

Now that you've got the heaving lifting done and a plan ready to go, we're going to polish things off with a free guide to creating a 2015 marketing strategy. Read on to learn more.

2015 Marketing Plan, courtesy of Trulia

I have a strange confession--I love worksheets. Not the terrible, dittoed things that were a staple of elementary school, but worksheets that let you assess your needs, set goals, and formulate actionable steps to reach those goals. Like last week's Business Plan, this guide is full of worksheets that help you determine things like:

• This year's focus
• Target audience
• Brand strategy and positioning
• Key messages
• Key tactics
• Key channels
• Marketing budget

The guide also includes a half dozen pages of marketing advice, 17 pre-planning questions, sample goals and strategies, and more. If you're ready to get started, download Trulia's 2015 Marketing Plan now!