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The Comprehensive Guide to Twitter for Real Estate

May 29 2013

twitterTwitter is a free social networking service that consists of short, text-based messages. These messages, called "tweets," can be no longer than 140 characters, are generally visible to the public and can contain links to websites or images. Twitter has over 200 million active users and is the third largest social network in the world. Around 25 million of these users reside in the US.

Twitter users "follow" other users in order to read their tweets. The tweets of the people you follow appear in your "feed," which is basically a long list of tweets in descending chronological order. Your feed will constantly update, bringing in new tweets from the people you follow. This stream never ends, so you generally won't see the tweets of users you follow unless you happen to be on Twitter when they are tweeting.

While it's true that many tweets are meaningless, poorly spelled drivel, millions of businesses and professionals use Twitter to share their expertise and interact with each other and consumers. Twitter gives its users the unprecedented ability to instantaneously broadcast short, easily-digestible messages – for free – to tens of millions of people around the world. RealEstate.com, for example, uses its Twitter account to announce important site updates, promote blog posts, share information about the real estate market and interact with real estate professionals (among other things).

While social media experts generally agree that you should limit the number of times you post on your Facebook page, there is no downside to tweeting around the clock – as long as the content of the tweets is valuable, of course.

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