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Sign into your accountGoogle+ Local Pages are Essential for REALTORS®
September 04 2012
Guest contributor Obeo says:
Dear Real Estate Professonal,
Whether you love it or hate it, you need to have a Google+ Local Page. But NOT for the reasons you may think. It's not because I want you to engage and interact with consumers on Google+. It's not to sell your listings. It's not because I want you to post your content there for SEO. There is only one reason why I want you to have a Google+ Local Page. So YOU can be found when a consumer searches for a REALTOR®. Think of it as a Yelp account, but even better. Google+ Local Pages rock search. Google+ Local pages are indexed in four types of searches:
- Google – Google indexes Google+ Local pages. And guess what? Just like it does with YouTube, Google gives Google+ Local Pages priority. So your Google+ Local page has a good chance of ranking very high when someone searches for a REALTOR® in your area.
- Mobile Android Search – Android's new Voice Search (very similar to Siri) is, of course, a Google App. If you read my post Yelp Reviews are Essential for REALTORS®, then you know that on iPhones, Siri indexes Yelp in mobile search. Well guess who Google/Android Phones index? That's right, Google+ Local Pages. So if you want to be found in mobile search, you need both a Yelp account and a Google+ Local page.
- Google Map Search – Yep, if a consumer pulls up Google Maps and searches for a REALTOR®, the results will be indexed by Google+ Local Pages.
- Google+ – Anyone using Google+ can easily search Local listings as well, right from their home page.